Saruyama Kenichi

Kenichi Saruyama is the perverted best friend and school mate of Rito. He has known him since junior high and is more open and obvious of his obsession with girls and is one of the few male characters Rito can talk to about his situations involving Haruna or Lala. He is aware of Rito's feelings for Haruna and consistently advises he get together with her. Recently, Kenichi reveals his crush on a girl named Riko Yuusaki, but does not realize she is actually Rito, who is accidentally transformed into a girl by one of Lala's bizarre inventions.

Being one of the few significant male characters of the series, Saruyama's role is generally that of a luckless loser who desires but never gets a girl, and an underdog to the more popular male protagonist.

Appearance
Kenichi Saruyama has black eyes and black spiky hair.

Personality
Saruyama is quite perverted, He would try to peek in to girls hot spring and bring Rito along, if ever caught he would put all the blame on Rito. He can be really jeolous of Rito (along with almost all the boys in the school) because how close he is with a lot of pretty and populer girls. He currently has a crush on a girl named  Riko Yuusaki, who unknown to him is actually Rito transformed into a girl by Lala's inventions,   sometimes he would imagine being in romantic (or ecchi) situation with her, which Rito finds disturbing. Saruyama is no less a pervert and a loser around "Riko" as he is any other time when he talks about girls, which disgusts Rito.

Rito Yuuki
His most notable relationship is his best friend Rito, the two have known each other for a long and he is the closest friend Rito has. Saruyama seems to understand Rito's shyness and clumsiness around girls better than anyone else. He wasn't at all surprised when Rito failed again to confess his love to Haruna. Saruyama has made some attempts to help Rito get together with Haruna. He also noticed how much he's changed around women since he started hanging with Lala.

Although they are friends, they both have certain dislikes towards each other. Rito doesn't like how other students see them grouped together when Saruyama starts acting and talking like a pervert. Saruyama envies Rito for being close to Lala and many other girls, even though Rito already has feelings for Haruna. Still the two are on good terms on some accasions.

Saruyama is unaware that Rito is actualy the girl he has a crush on.

Haruna Sairenji
Saruyama isn't exactly close with Haruna and she hates it when he makes perverted comments, although the two are still friends. Sometimes Saruyamu would try to get Rito alone with Haruna so he can confess his feelings to her but he would also try to get in a ecchi moment with her (as he does with most girls) which happens to have failed in the end.